HEALTHCARE CONGRESS

For the first time ever Genentech wanted to promote two of their key Ophthalmology brands, VABYSMO and SUSVIMO, within the same space at the international AAO (American Academy of Ophthalmology) congress in Chicago.

We were tasked with designing the space and creating an experience that get the entire congress hall talking.

THE TRAILBLAZER GALLERY

So to create this buzz we made our own photography studio, in the middle of an Ophthalmology congress, and invited healthcare professionals to join The Trailblazer Gallery.

A 12 foot digital screen to display your heroic headshot inside our booth.

The activation attracted 90+ participants, all real and renowned healthcare professionals that were proud to endorse our brand with their own gigantic face.

SUPPORTING OOH

OPEN UP THEIR WORLD

To support our event, we created a city wide OOH campaign that let Chicago know exactly where to find us.