VABYSMO TVC
‘OPEN UP YOUR WORLD’
Free Wheelin’
This is an ophthalmology pharmaceutical ad to promote VABYSMO, a medicine that treats Wet AMD, to new patients.Wet AMD is a disease that can result in blindness.Naturally most ophthalmology pharmaceutical ads treat this very very very seriously.Our ad tells the story of a biker gang grandmother who travels through gigantic purple portals. And now VABSYMO is the #1 requested Wet AMD treatment worldwide, with patients asking their doctors for ‘the portal treatment’.So it was worth not taking this one too seriously.STILLS
Key Visuals and incidental photography.
Patients would typically see these in leaflets or posters in their doctors waiting room. So it’s important we captured the adventure of the TVC and continued bringing colour to their world.
Credits:
Agency: BBH
ECD: Jon Chapman
Creative Director: Emma Coates
Art Director: Alex Robertson
Client: VABYSMO
Director: Hans Emmanuel, All of Here
Photographer: William Green, PLEAT