From
“I’ve got a mate” to
“We’ve got a Director”
In my time at Tommy I was the creative lead on the Grants account.
The account began small, creating organic content for their socials.
After a couple of years of impressing the client with best practice social, we earned the opportunity to create their newest brand film.
An opportunity stolen from Uncommon (sorry Nils).
Where it started:
The first time we got through our own “concept”.
Zero production budget.
Just Tommy staff and an iPhone.
Creds: Sian Wong (Creative)
Where we ended:
How we got there:
This is the main hero film of our Paid Social Global campaign:
‘It Doesn’t Get Better Than This’
The campaign consisted of 4 unique films, 20 bespoke cutdowns and 18 stills.
Creds:
Agency: Tommy
Production Company: Pavilion Works
Director: Yuan Hu
Titles: Duwaine Whitfield
Our client relationship has been built on consistently delivering best-in-class social.
Not only did this approach work for us, it worked for them - growing their social following by 18% since we offered an alternative to repurposing assets.
Creds:
Client Services: Harriet Donovan, Katie Vine
Producers: Alexis Sun, Danielle Lingford, Seb Roskell, Hattie Ray, Rach Brown
Design: Isa Guerra, Chris Gollihue, Duwaine Whitfield
Creative support: Tommy Willis, Ollie Hills, Jack Kirk, Sian Wong